Wednesday, 9 October 2013

Analysis of a music magazine cover using feminist theories.

Feminism

The magazine cover seen here defies traditional values of how we define beauty or attractiveness based on 'the male gaze theory'. Instead of showing a conventionally attractive woman who conforms to what many feel is 'sexy', the cover breaks away from this and presents the image in a way that tries to popularise that all women are beautiful. The fact that Beth Ditto is shown with a lipstick mark and the phrase 'kiss my ass!' is used may show how she is unwilling to conform with today's standard of attractiveness and is uninterested in a male perspective.
Alternatively, it could be parodying other music magazines that support the male gaze theory. One such is the cover of Cheryl Cole on Q Magazine, that is conformative and presents a similar 'edgy' or rebellious vibe as the Beth Ditto cover, and both have a strong presence of red, which could connote danger. Whilst one uses someone who could be perceived as unattractive to oppose the male gaze theory, one is intended to be viewed in a voyeuristic manner by males, or so it seems. 

2 comments:

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