Thursday, 3 October 2013

Semiotic theory



According to Morris, human action involves signs and meanings in three ways:
The perception stage - the person becomes aware of a sign.
The manipulation stage - the person interprets the sign and decides how to respond to it.
The consummation stage - the person responds.
The denotation of something is what it literally is. i.e, a red rose would be a flower that is red.
The connotation of something is what it's inference is. I.e, a red rose may connote love but could also represent the death of a loved one, as blood is red and a rose symbolises love.

Semiotic theory is, essentially, the study of signs. This means signs and symbols can be interpreted in different ways, by different people. 

Music magazines and semiotic theory...
Semiotic theory is very important to driving the sales of music magazines. By showing an artist in a particular light, people can be influenced to buy the magazine based on their manipulation stage. An example could be the music magazine on the left, which shows an artist (Carl Craig) in low key lighting wearing a suit and holding a dog. Someone could interpret this as an artist who takes their music very seriously and is determined to become the best. A different interpretation could be that this is someone with power and status within the music world. His almost condescending glance makes him seem a harsh individual who already knows he is 'top dog'.                                                  

1 comment:

  1. What has that magazine have to do with the semiotic theory? You haven't made it clear, you have dumped your image into the post but not really thought about the positioning of it. After looking at other people's blogs I am aware that you have done much more than the basics of semiotics and this is all you have done here and it will not get you beyond Minimal in your marks.

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