Ideology is a set of beliefs or values that we have or that we hold, ideology is very important in advertising, as it is often entices us into buying a product, and the same is true for music magazines. Magazines rely on an ideology that encompasses a large group, as this enables them to gain the most sales. My own personal ideology is that success doesn't determine motivation, motivation determines success.
Often the ideology behind NME Magazine is one of a more 'rock' and 'rebellious' attitude, but not so much as magazines such as 'Kerrang'. this gives it a large amount of room to work and be recognised as a magazine that contains a large amount of indie-rock music. Whilst never doing so explicitly, it wants to be known as encouraging artists to embrace their darker side. 
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